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Road

Felt Bicycles IA FRD DISC
$15,799.00
The evolution of our flagship competition-killer, the new IA Disc makes the world's winningest triathlon bike an even better performer. Built off of the famous IA FRD platform, this frame has been fully redesigned to accommodate disc wheels. Better braking performance inspires more confidence and boosts overall speed. You and your mechanic will have fewer setup and adjustment issues tied to rim brakes, and the ability to swap out wheels is enhanced because you won't have to worry about different rim widths, nor will you have to change out brake pads between alloy and carbon wheels. Debuting at the 2018 Kona Ironman World Championships, the IA FRD Disc can carry you to the top step of the podium.
Felt Bicycles AR FRD
$14,199.00
The AR FRD is the best-performing aero road bike in the world, having delivered countess wins in road races and criteriums at the professional level. Developed using CFD software and perfected in the wind tunnel, this aero road bike is up to 31% faster than typical round tube road frames. With a Felt UHC Ultimate + TeXtreme carbon fiber frame, a Shimano Dura Ace Di2 drivetrain and top-of-the-line Zipp 404 NSW carbon wheels, the AR FRD is a no-holds-barred speed machine, ready to deliver you to the top step of the podium.
BMC Roadmachine 01 LTD
$7,999.00
Who said you couldn’t have it all? Due to the ultimate advancements in a re-Tuned Compliance Concept, this bike challenges the traditional road bike categories. From axle to axle, the new Roadmachine delivers sleek, integrated technologies and hints at free speed from every angle. It is lightweight, fast, and incredibly integrated. Brilliant pedaling efficiency and the ideal level of compliance for legendary days of riding leave you with no doubts; this bike has it all. Shimano's flagship Dura-Ave Di2 drivetrain graces the Roadmachine with powerful, flawless shifting. Aluminum DT Swiss wheels are light, fast, and durable with Vittoria 28mm tires keeping you pinned through the turns. Handlebars by 3T, BMC components, and a sleek Fizik saddle keep your contact points dialed throughout your journey.
Felt Bicycles IA2 DISC
$7,899.00
Featuring the most advanced aerodynamic technologies that have resulted in an astounding five Kona World Championships in a row, the IA2 Disc gives you pure speed for the fastest bike split of your life. Disc brakes enhance the overall experience with greater control in technical sections of the racecourse, and dramatically improve handling in adverse racing or training conditions. The IA2 Disc frame is crafted from Felt’s UHC Advanced + TeXtreme carbon fiber, and it features integrated storage solutions for the ultimate in utility. Endless adjustability and fit options provide every athlete with the perfect position for even the longest distance events.
Felt Bicycles IA 2
$7,499.00
The IA 2 provides pure speed for the fastest bike split of your life. The frame is crafted from Felt’s UHC Advanced carbon fiber, and it features integrated storage solutions for the ultimate in utility. Endless adjustability and fit options provide every athlete with the perfect position for even the longest distance events and a top-notch build including an 11-speed, electronic SRAM RED etap drivetrain, Quarq Prime Carbon crankset, and Zipp 30 Course wheelset, ensures that you're competing for the top podium spot.
BMC Teammachine SLR01 THREE
$6,999.00
The Teammachine has won them all; the Tour de France, the Olympics, World Championships, and grueling Classics. Despite its success, BMC hasn't been resting on their laurels: to stand still means being overtaken — to remain at the top, the best must evolve. To bring you the new Teammachine, BMC pushed the boundaries of advanced cycling technology. Its creation has been all-encompassing. First, they gathered feedback from professional riders — no one knows the Teammachine better than they do. BMC also sought advice from partners outside of the industry to make sure they had access to the latest scientific research. They leveraged decades of in-house carbon expertise and explored the possibilities by applying our ground-breaking ACE Technology. The result is the pinnacle of performance in competitive cycling: the world’s raciest balance of lightweight, stiffness, and compliance, perfected with maximal integration and Swiss design. Let there be no doubts, BMC is ready. It's hard not to miss the beauty of the Teammachine SLR01 — the rich Team Red color, sharp aesthetics, and super-clean cable routing all add up to a truly stunning bike. And its performance pedigree extends into its well-chosen components. It features electronic shifting with a Shimano Ultegra Di2 drivetrain, so you can enjoy more accurate shifting as well as less hand fatigue over longer rides. Combined with BMC's Dual Transmission Integration (DTi) and internal cable routing, the result is one of the best cable management systems around. Direct mount brakes are coupled with optimized tube shapes which improves braking performance. The bike rides on DT Swiss carbon PRC 1475 Spline wheels, which feature a mid-height rim profile optimized for all-around use and a wide footprint for improved tire tracking. Add it all up, and out of the box, this bike embodies both beauty and top-notch performance.
Felt Bicycles IA FRD Frame Kit
$6,999.00
Meet the ultimate triathlon race bike. Designed to exceed the demands of the harshest multi sport racecourses, the IA FRD is the pinnacle of aerodynamic achievement validated by its multiple victories at the Kona World Championships. Constructed from Felt’s UHC Ultimate + TeXtreme carbon fiber, the IA is a lightweight race machine that boasts the fastest aerodynamic profile across all real-world racing conditions. It also features advanced component integration, near endless fit options to put riders into their most efficient positions possible, as well as advanced storage solutions both along the top tube and behind the seat.
Felt Bicycles FR2 DISC eTAP
$6,299.00
Featuring the same revolutionary frame design elements as the rest of the FR Series, the FR2 is constructed from Felt’s own UHC Advanced + TeXtreme carbon fiber with a fork made from UHC Ultimate + TeXtreme carbon fiber. This yields a lightweight and highly efficient chassis, and one that offers incredible pedaling stiffness, a supple ride quality, and maximum steering control. The FR2 boasts all of the performance credentials as the top bikes in the FR line. Featuring a Shimano Ultegra Di2 8050 drivetrain for precise shifting, the FR2 also features a set of Mavic Ksyrium Elite wheels.
Norco Tactic SL Disc Red eTap
$6,119.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. SRAM RED eTAP highlights this race-winning build with precise electronic shifting paired to powerful hydraulic disc brakes, and semi-aero carbon rims laced to DT Swiss 350 hubs aid efficiency during speedy pursuits. You already have your strategy, execute with your Tactic.
Norco Valence C SL Ultegra Di2
$5,575.00
With Norco's Valence SL Ultegra Di2, you'll blend seamlessly with the adventure of the open road. Norco's Power Chassis design takes your every quad-fueled pedal stroke and turns it into forward momentum, while the groundbreaking ARC endurance system churns the gnarliest of roads into butter. Steep hills be darned—you'll climb them all thanks to 22 miraculous electronic speeds from the Ultegra Di2 drivetrain, and maybe shed a tear of joy at the instantaneous, beautiful gear changes. Carbon hoops from 3T carry you swiftly through all of your travels, and Shimano's hydraulic discs are prepared for full-time brake duty. 3T supplies a stiff, aluminum cockpit to cap off this road-hungry machine. Prepare for crazy mileage—on this bike, you may never want to come home.
BMC Teammachine SLR01 DISC TWO
$5,299.00
The Teammachine has won them all; the Tour de France, the Olympics, World Championships, and grueling Classics. Despite its success, the engineers at BMC aren't just resting on their laurels—they know that to remain at the top, they've got to keep evolving. And thanks to BMC's in-house ACE technology, the Teammachine just keeps getting better. The result is the world’s raciest balance of light weight, stiffness, and compliance, perfected with maximal integration and Swiss design. Its asymmetric tube design delivers a balanced ride feel, with stiffness where necessary, and compliance where desired. The integrated cockpit system offers maximum adjustability while keeping cables and housing out of sight and the D-Shaped seatpost and No-Gap seat clamp offer even more compliance while shaving weight. The Teammachine SLR01 DISC TWO sports the always dependable Shimano Ultegra drivetrain and hydraulic disc brakes, stiff and lightweight DT Swiss wheelset, and is finished with BMC and Fizik components. If your friends didn't have bike envy before, they definitely will now.
Norco Valence C SL Dura-Ace Di2
$5,250.00
Aboard Norco's Valence SL Dura-Ace Di2, you will have comfort, you will have performance, you will reel in the horizon. With comfort and performance comes confidence—and with confidence comes the ability to ride long. Norco blends the ultra-stiff Power Chassis frame design with ARC Endurance rear triangle and fork for the ultimate in smooth, luxurious ride quality. Down below, full-carbon hoops from 3T roll like sweet, sweet music, tracking perfectly through the corners atop high quality Clement tires. Your fingers will feel at home intertwined with Shimano's Dura-Ace Di2 controls, where 22 clean-shifting, completely electronic gears and hydraulic disc brakes await your command. A cockpit from 3T will serve as your ride HQ on those excursions into the unknown, and a svelte Fi'zi:k saddle supplies ample comfort and support as you log the hours.
Felt Bicycles AR FRD Frame Kit
$5,249.00
The AR FRD is the ultimate weapon against drag. The frame and fork are constructed from Felt’s Aero Road UHC Ultimate + TeXtreme carbon fiber using MMC with InsideOut construction. The aero advantages don’t stop at the frame. In collaboration with 3T, the Felt aero seatpost not only reduces performance-robbing vibrations, but also allows the rider to perfectly adjust position. Its unique design also allows it to be flipped in order to turn the AR FRD into a time trial or triathlon machine.
Felt Bicycles FR FRD Disc Frame Kit
$5,249.00
The FR FRD Disc is the pinnacle of Felt’s decades of experience designing the world’s ultimate racing machines. Crafted from Felt’s UHC Ultimate + TeXtreme carbon fiber, the FR FRD Disc is the result of the Felt Racing Development (FRD) initiative to achieve the absolute greatest performance advantage. With the highest stiffness-to-weight ratio of any bike in Felt’s history, the FR FRD Disc frameset allows the most discerning and demanding athletes to build his or her dream bike. Disc brakes provide maximum stopping power and enhanced modulation for the ultimate in control and confidence, no matter where the road leads.
Felt Bicycles FR FRD Frame Kit
$5,249.00
The FR FRD is a showcase of Felt’s highest-performing technology and carbon fiber expertise. Crafted from Felt’s UHC Ultimate + TeXtreme carbon fiber, the FR FRD boasts the highest stiffness-to-weight ratio of any bike in Felt’s history. Available as a frameset, the FR FRD allows the most world’s most dedicated athletes to build his or her dream bike. If you’re looking for the ultimate road bike for maximum pedaling efficiency in the lightest possible package, you’ve found it.
Felt Bicycles FR2
$5,249.00
Featuring the same revolutionary frame design elements as the rest of the FR Series, the FR2 is constructed from Felt’s own UHC Advanced + TeXtreme carbon fiber with a fork made from UHC Ultimate + TeXtreme carbon fiber. This yields a lightweight and highly efficient chassis, and one that offers incredible pedaling stiffness, a supple ride quality and maximum steering control. The FR2 boasts all of the performance credentials as the top bikes in the FR line and features a Shimano Ultegra Di2 8050 drivetrain for precise shifting, a set of smooth-rolling Mavic Ksyrium Elite wheels, and components from 3T and Prologo.
Felt Bicycles IA10
$5,249.00
The IA10 has become one of the best-selling bikes in Felt’s history, thanks to its industry-leading aerodynamics, near endlessly adjustable fit options, and advanced component integration. Featuring a user-friendly cockpit with a conventional stem and basebar design, the IA10 is an ideal training, racing, and traveling partner. A Shimano Ultegra Di2 drivetrain, Devox wheelset, and Vision Trimax Pro crankset highlight a high-value build, while the UHC Performance carbon fiber construction ensures impeccable pedaling efficiency and a balanced ride quality, making it the perfect option for triathlons of any distance.
Felt Bicycles IA10
$5,249.00
Updated for our Model Year 2019 with a full Textreme carbon frame that is lighter and higher-performance than the '18 model. The IA 10 combines all of the aerodynamic benefits found on the top-level IA frames with the most utilitarian component selection for fast shifting and reliable performance, no matter what race day holds. A Shimano Ultegra Di2 drivetrain highlights a high-value build, while the UHC Performance carbon fiber construction makes for impeccable pedaling efficiency and a balanced ride quality, making it the perfect option for triathlons of any distance.
Felt Bicycles VR2
$5,249.00
It's a great big world out there, and the modern endurance cyclist requires the most advanced equipment for exploring the open road and beyond. The VR2 is the flagship model in Felt's VR Series, and it's crafted from UHC Advanced + TeXtreme carbon fiber for a lightweight and durable chassis. It's built with top-of-the-line components like Shimano electronic shifters and hydraulic disc brakes, as well as DT Swiss tubeless-ready wheels. With incredible tire clearance for utilizing road racing rubber and endurance tires up to 30mm wide, the VR2 is ready for whatever journey the road presents.
Felt Bicycles IA1 Frame Kit
$4,999.00
Tap into your true potential with the IA1, which features the same top-of-the-line aerodynamics as the legendary IA FRD. Crafted from UHC Advanced + TeXtreme carbon fiber, the IA1 was designed with the most advanced computer software in the world, honed inside the wind tunnel, and validated by countless race wins across the world. The IA1 also features advanced component integration, near endless fit options to put riders into their most efficient positions possible, as well as advanced storage solutions both along the top tube and behind the seat.
Norco Search XR Carbon Force 1
$4,599.00
The Search XR is non-conformist, yet familiar, pushing the limits of what you'd expect from a drop bar bike. With ample tire clearance; rack, fender, and bottle mounts; and a lightweight carbon frame, the Search XR takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, tackle a gravel grinder, or load up for a bike-packing trip. The Search XR is for all the adventures you can imagine, and for those you have yet to dream up.
Norco Section Carbon Ultegra SL
$4,449.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Valence Disc C Ultegra Di2
$3,999.00
An endurance road bike, the Norco Valence Carbon delivers refined, long distance stability and comfort in a sleek, race-ready package. The ARC Endurance system integrated into the frame and fork delivers unrivaled vibration damping, while the super stiff Power Chassis pedaling platform is the source of the bike’s punchy acceleration and a highly responsive ride feel – rewarding riders who like to get up out of the saddle. Effortlessly select from among 22 speeds with the crisp, self-adjusting Shimano Ultegra Di2 electronic drivetrain, and enjoy the all-conditions confidence and power you can only get from hydraulic disc brakes. DT Swiss provides strength and aerodynamics with their lightweight PR1600 DICUT wheels, ready to go the distance on 28mm Maxxis Rouler rubber, while Norco cockpit pieces provide all-day comfort and seamless control.
Felt Bicycles FR3 Disc
$3,799.00
If you’re looking for pure performance, maximum value and zero compromise, the FR3 Disc is for you. With a frameset comprised of Felt’s UHC Advanced + TeXtreme carbon fiber, the FR3 Disc’s tuned ride quality and lightweight chassis give riders the confidence to tackle everything from straightaway sprints to switchback climbs. And because it’s built with a Shimano Ultegra drivetrain and hydraulic disc brakes, the FR3 Disc is ready for any conditions the road throws its way, giving you maximum control no matter where the road takes you.
Norco Section Carbon Rival
$3,699.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Search XR Carbon Ultegra
$3,599.00
The Search XR is non-conformist, yet familiar, pushing the limits of what you'd expect from a drop bar bike. With ample tire clearance; rack, fender, and bottle mounts; and a lightweight carbon frame, the Search XR takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, tackle a gravel grinder, or load up for a bike-packing trip. The Search XR is for all the adventures you can imagine, and for those you have yet to dream up.
Norco Section Carbon Ultegra Women's
$3,299.00
The Section Carbon is built for riders who ride all day and are in it for more than the scenery. This all-road rocket is built around big tires and a lightweight carbon fiber frame with geometry and features that won't let any road interrupt your rhythm. Its lateral stiffness and shock-absorbing vertical compliance provide you with efficient power transfer while smoothing out rough surfaces so you can keep your head down, and your legs churning out the watts — no matter where you ride.
Norco Tactic SL Disc Ultegra
$3,299.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. Dual thru-axles and Shimano hydraulic disc brakes provide complete control in all conditions, while the smooth-shifting Shimano Ultegra drivetrain fires off crisp shifts with instantaneous response so you're always poised for action. You already have your strategy, execute with your Tactic.
BMC Teammachine SLR02 ONE
$3,199.00
The Teammachine has won them all; the Tour de France, the Olympics, World Championships, and grueling Classics. Despite its success, BMC hasn't been resting on their laurels: to stand still means being overtaken — to remain at the top, the best must evolve. To bring you the new Teammachine, BMC pushed the boundaries of advanced cycling technology. Its creation has been all-encompassing. First, they gathered feedback from professional riders — no one knows the Teammachine better than they do. BMC also sought advice from partners outside of the industry to make sure they had access to the latest scientific research. They leveraged decades of in-house carbon expertise and explored the possibilities by applying our ground-breaking ACE Technology. The result is the pinnacle of performance in competitive cycling: the world’s raciest balance of lightweight, stiffness, and compliance, perfected with maximal integration and Swiss design. Let there be no doubts, BMC is ready. The Teammachine SLR02 combines stunning aesthetics with a high-performance pedigree. It utilizes well-thought-out frame features such as ACE tubing, an ultra-stiff PF86 bottom bracket, and internal cable routing. The Shimano Ultegra drivetrain ensures crisp, reliable shifting, while direct mount brakes ensure confidence-inspiring stopping power. Mavic Aksium Elite wheels are UST tubeless-ready, extending the bike's compliance and multi-surface capabilities. For a bike that responds impressively to the rider's input and where few roads are off-limits, look no further than the SLR02 ONE.
Norco Search C Ultegra
$3,199.00
You can capitalize on your wanderlust with your very own through-axled, full-carbon exploration machine, Norco's Search C Ultegra. Norco's Power Chassis design sends your pedal effort straight into the road, and the ARC Endurance system waylays road chatter for hour after hour of comfortable riding. Easton rims revel in your questionable terrain choices, and Panaracer tires are just as keen on exploration as you are. Lumpy fire roads or heinous climbs be darned, the gears to charge through all are packed into Shimano's 2 x 11-speed Ultegra drivetrain. The finishing touches include Norco's alloy stem and flared handlebar combo and supportive Norco SL race saddle.
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